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Global luxury automotive brand Genesis marked its official entry into China with a spectacular Brand Night at Shanghai’s International Cruise Terminal, where Genesis showcased its unique Genesis brand identity, design and experience philosophy. With a stunning drone show titled the Genesis of Genesis sweeping over the Bund, Genesis signified its exceptional beginning in the Chinese market.
This marks the beginning of another audacious chapter for Genesis. The Chinese market serves a critical role in the development of their global business and gives Genesis the opportunity to showcase their globally recognized products, Genesis G80 and Genesis GV80, known for the highest quality and distinctive design. The company is driven by a purpose to design authentic relationships with Chinese consumers. Their promise and differentiator in China is to deliver meaningful and stress-free experiences.
Genesis is a brand that aspires to make true positive impact in our customers’ lives. With a fresh perspective, Genesis audaciously challenges expectations and brings a progressive attitude in order to build emotional bonds with customers based on new ideas in design and innovation. Genesis also desires to provide customers with a sense of thoughtful hospitality throughout the entire journey. More than an automotive brand, Genesis represents a lifestyle and an experience.
Every Genesis presents an intimate opportunity to explore the extraordinary Genesis vision. The distinctive design of Genesis was showcased through a special Brand Night unveiling of the Genesis G80, its mid-sized luxury sedan, and Genesis GV80, the first SUV in the lineup. Defined by their symbolic Two Lines architecture, both models are the expression of Athletic Elegance, Genesis’ design philosophy that achieves the perfect balance between two opposing characteristics: Athleticism and Elegance. Inside the cabin, the Beauty of White Space philosophy is expressed through a harmony of personal space and state-of-the-art technology.