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Food Processing Industries Minister Pashupati Kumar Paras launched six brands developed as part of the One District-One Product approach under the Pradhan Mantri Formalisation of Micro food processing Enterprises Scheme in New Delhi. The products are Amrit Phal, Cori Gold, Kashmiri Mantra, Madhu Mantra, Somdana, and Whole Wheat Cookies of Dilli Bakes. The Ministry has signed an agreement with NAFED for developing ten brands of selected One District One Product under the branding and marketing component of the scheme. According to NAFED, all the products come in unique and attractive packaging to ensure a longer shelf life of the product and keeping it fresh.
The Pradhan Mantri Formalisation of Micro food processing Enterprises Scheme is a centrally sponsored scheme that aims to enhance the competitiveness of existing individual micro-enterprises in the unorganized segment of the food processing industry and to provide support to Farmer Producer Organizations, Self Help Groups, and Producers Cooperatives along their entire value chain.